Insights
Experience and perspectives on sales, pipeline and commercial growth for technology companies.
- · 2 min read
More meetings isn't the goal. The right meetings are.
Northbound launches meeting booking and outbound calling as a standalone service — built to fill the top of the sales funnel without filling it with the wrong meetings.
- · 1 min read
How leaky is your sales engine? Here's how to find out
Most sales teams only measure their win rate at the end — not where they're losing deals along the way. Take a free self-assessment with 11 checkpoints and get a full report back.
- · 2 min read
Most B2B deals are lost long before negotiations begin
63% of lost B2B deals collapse before the need is even qualified. Here's why qualification — not closing skills — is the cheapest fix most sales teams can make.