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    Insights

    Experience and perspectives on sales, pipeline and commercial growth for technology companies.

    • 29 September 2026 · 2 min read

      More meetings isn't the goal. The right meetings are.

      Northbound launches meeting booking and outbound calling as a standalone service — built to fill the top of the sales funnel without filling it with the wrong meetings.

    • 27 September 2026 · 1 min read

      How leaky is your sales engine? Here's how to find out

      Most sales teams only measure their win rate at the end — not where they're losing deals along the way. Take a free self-assessment with 11 checkpoints and get a full report back.

    • 27 September 2026 · 2 min read

      Most B2B deals are lost long before negotiations begin

      63% of lost B2B deals collapse before the need is even qualified. Here's why qualification — not closing skills — is the cheapest fix most sales teams can make.

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